Formación Marketing directo Opiniones Lenguaje marketero: Conozca las “palabras claves” de la industria del marketing Por Noticias Marketing News Colombia Publicado en 29 junio 2016 7 minuto leer 1 0 385 Compartir en Facebook Compartir en Twitter Compartir en Google+ Compartir en Reddit Compartir en Pinterest Compartir en Linkedin Compartir en Tumblr If you’re like me, you’ve had at least one nightmare where your motorcycle gets stolen. The closest encounter I’ve had was when my neighbour got his CBR stolen, while mine was parked less than 10 meters (30 feet) away. MFW I heard what happened the next morning: The same evening I came back home at around 12am, and sat next to my motorcycle until it was daytime. I was that worked up. Anywho, I spent the next few days researching security measures, and common practices of thieves. I’m sharing the results with you in hopes of saving a few wheels out there. <blockquote>At this point in my life I didn’t have a garage, so I had to park in front of my building</blockquote> <h3>1. Say NO to gated-parking garages in apartment complexes.</h3> That’s the first place where thieves go “shopping”. This is especially relevant in the US. The following high-risk places are: <ul> <li>apartment complex parking spots</li> <li>parking garages</li> <li>detached garages at apartment complexes</li> <li>College “bike parking”</li> <li>Shopping mall parking spots</li> </ul> So where do I park? If you absolutely cannot park inside the house/garage, rent a self-storage unit near your home. Make sure you invest in heavy duty locks — normal garage doors are easy to break into, as easy as stealing door codes are. If you live in the US, parking at home/home garage has additional benefits: in addition to theft, you can be charged with breaking and entering. The charges get worse if the residents are at home, even worse if a child is present in the home, and worst if any of the tools they carry can be classified as weapons. TLDR, park in your garage and make some babies. If none are an option, see #7. [caption id="attachment_58" align="aligncenter" width="1280"]<a href="https://marketingnewscolombia.com/wp-content/uploads/2016/02/bdaia035.jpg" rel="attachment wp-att-58"><img class="size-bd-large wp-image-58" src="https://marketingnewscolombia.com/wp-content/uploads/2016/02/bdaia035-850x491.jpg" alt="an hero" width="1280" height="785" /></a> Sen. Bernie Sanders revealed a secret Wednesday night.[/caption] <h3>2. NEVER leave your spare keys or documents in the trunk.</h3> This one should be no-brainer, but you’d be surprised at how many people do this out of convenience. <h3>3. Be wary of second-hand dealers and bike-mover companies.</h3> When getting a bike from a second hand dealer, try to leave as little information as possible — no address, full name etc. More than often they are involved in the game. Same goes for motorcycle movers. Try to arrange your own transport whenever you can. <h3>4. Is your bike a high-risk target?</h3> If you own any of the following, brace yourself: <ul> <li>Super Sport</li> <li>Harley</li> <li>0–3 year old model</li> </ul> These are highest on the “shopping list” for thieves. Anything that is 7+ years old is unlikely to get stolen. Still, that doesn’t mean you can leave it unchained in the street, got it? <h3>5. If someone already tried stealing your bike and failed, they WILL be back for it.</h3> Get that bike someplace safe. NOW. [caption id="attachment_61" align="alignleft" width="200"]<a href="https://marketingnewscolombia.com/wp-content/uploads/2016/02/bdaia038.jpg" rel="attachment wp-att-61"><img class="size-medium wp-image-61" src="https://marketingnewscolombia.com/wp-content/uploads/2016/02/bdaia038-200x300.jpg" alt="an hero" width="200" height="300" /></a> an hero[/caption] <h3>6. If you just got a replacement for your stolen bike, they WILL be back for it.</h3> While you are reaping that sweet sweet karma from your insurance, and enjoying your new pair of wheels, they are already putting you on the “to-do” list. See #5 for instructions. [caption id="attachment_39" align="alignright" width="200"]<a href="https://marketingnewscolombia.com/wp-content/uploads/2016/02/bdaia016.jpg" rel="attachment wp-att-39"><img class="size-medium wp-image-39" src="https://marketingnewscolombia.com/wp-content/uploads/2016/02/bdaia016-200x300.jpg" alt="an hero" width="200" height="300" /></a> an hero[/caption] <h3>7. There is no single-best security solution.</h3> You first need to understand how the minds of thieves work. They will be looking for the fastest/most quiet way of stealing that bike. Therefore, a combination of security systems that look tedious to break will be the best solution. What does this mean? A best solutions is having ALL 3 of the following: <h4>1) A disk lock on the REAR wheel</h4> Do not buy anything that costs under $90–100. I’m serious. Best bet options would be something like this XENA Disk Lock or ABUS Disk Lock, both equipped with alarms. Cutting these locks will most probably not be an option, while removing a rear wheel is a lot harder/longer than the front one. <h4>2) A chain lock going trough HARD PARTS of the bike</h4> ex. frame, braced swingarm etc. If this is not an option, opt for sliding it through the rear wheel and placing the disk lock on the front one. Just make sure that you don’t chain it to a picket fence. <strong>Pro-tip:</strong> try to have the chain as high as possible. When the chain is not near or touching the ground it’s a LOT harder to cut. Same as the disk lock, don’t buy anything below $100. Some safe options are this KRYPTONITE Chain, this ABUS Chain or anything in the same category. Every thief has a pair of nice bolt-cutters that can cut trough any cheap chain. High-end chains will take a LOT more time to cut, as well as make a lot of noise. Time and noise are the thief’s worst enemy. <h4>3) Lock the damn steering</h4> Yes, I know some are very easy to break, but add it to the two above, and it’s just another item on the “time schedule”. <h4>Note 1</h4> In case you have LoJack or anything similar installed, make sure you keep the wiring and boxes out of the obvious places. They will definitely be looking for any non-OEM wires/hardware under the seat and tank. LoJack stickers are even worse; only maybe when you don’t actually have a gps unit, in which case — good job making them look. If you want to go really crazy, make/buy something like this and stick it in the headlights or something. <h4>Note 2</h4> In case you cover your bike with a tarp, get another cheaper lock with an alarm and use that to tie up the tarp around the bike. That’s an additional hassle for thieves; it makes noise, and they have no idea what’s waiting for them underneath in terms of security. [caption id="attachment_50" align="aligncenter" width="1280"]<a href="https://marketingnewscolombia.com/wp-content/uploads/2016/02/bdaia027.jpg" rel="attachment wp-att-50"><img class="size-full wp-image-50" src="https://marketingnewscolombia.com/wp-content/uploads/2016/02/bdaia027.jpg" alt="an hero" width="1280" height="785" /></a>Photos by North Vietnamese photographers show the war like it's never been seen.[/caption] <h3>8. Chain bikes one to another when travelling.</h3> This one should be a no-brainer as well. <h3>9. How to spot a “scout”?</h3> Your bike will be scouted numerous time, and you better be sure that by now the thieves know your daily routine. A common occurrence would be a person walking with a dog or a kid. What they are doing is checking for any devices that have alarms. If someone spots them while scouting, they can say the dog or kid tipped the alarm off. <h3>10. So how is it done?</h3> The average time thieves would spend on stealing a bike is 30 sec. The most they would dare spend is a couple of minutes. This is where the 3 points from #7 come to play — time. The order of events being carried out during a job are the following: <ol> <li>The ignition is set up to be ready for start</li> <li>Safety equipment removed (disk lock, chain)</li> <li>Steering lock is snapped</li> <li>Ignition is plugged, bike is started</li> <li>The bike is taken out of sight and checked for GPS devices</li> </ol> Sometimes, the bike might be left someplace else in the neighbourhood; covered and locked up. In case your bike goes missing, make sure you scout the area for any covered bikes. <h3>Final Note</h3> A lot of this info came from posts and comments on /r/motorcycles, so I want to pay my respects where they are due. <strong>Original Article : </strong> <a href="https://medium.com/@bakibak/what-motorcycle-thiefs-know-that-you-don-t-2938b670469e#.vglflnnzx" target="_blank">Medium</a> La agencia de publicidad Blue Design Colombia ha seleccionado una lista de palabras que todo marketer experto conoce para marcar la diferencia y hacer de su presencia la mejor en el medio. Úsala en tu vocablo empresarial: ¡Enjoy! Sketch: Escena o escenario donde participan varios entes o actores. Se usa en BTL. BTL: (Below the line) Publicidad debajo de la linea tradicional, osea eventos, experiencias, etc… nada que ver con ATL. ATL: (At the line) Por encima de la linea. Publicidad tradicional: Prensa, Radio y TV. Global Status: Estado de total de un proyecto. Review: Revisar el proyecto. Insight: Documento o concepto que se desarrolla a partir de un problema para la realización de una creatividad. Sow: Documento que se realiza para describir un proyecto. Branding: Documento o conjunto de conceptos que recojen una marca. Top of mind: Recordación de marca. Retail: Modo de marketing o comercialización de productos de consumo masivo. Know How: Es el conocimiento, la sabiduría, la neeeta man. Feedback: Retro alimentación, observaciones o correcciónes. Top management: Alta dirección de un proyecto. Leads: Oportunidades comerciales que se recojen despues de la realización de una campaña. ROI: (return of investment) Retorno de la inversión. Target: Público objetivo. Punch: (ponche) Golpe de objetivos. Engagement: (compromiso-enganche). Kick Off: Empezar un proyecto. Check project: Comprobar el proyecto. Tiene que ver mucho con QA. QA: (Quality assurance) Proceso en el que se comprueba que el proyecto sea funcional. UX: User experience (experiencia de usuario). UI: User interface (interfaz de usuario). Nicho: Un público. Trendings: Tendencias. Research: Búsquedas avanzadas. Brand Manager: Jefe de marca. KPIs: Key performance indicators. Son los indicadores que dicen si un proyecto es exitoso o va por buen camino. SEO: Search Engine Optization – posicionamiento en buscadores. SEM: Search Engina Marketing – Adwords. SMM: Social Media Marketing – Mercadeo en las redes sociales. SMO: Social Media Optimization – Optimizacion de las redes sociales. Influencer: Persona con alta influencia. RRPP: Relaciones públicas. RRHH: Recursos Humanos. Benchmarking: (BMK) Proceso por el cual se observa que hace la competencia y como lo hace. Keywords: Palabras clave. CEO: (Chief Exetive Officer) Director ejecutivo. CMO: (Chief Marketing Officer) Director de mercadeo. CPO: (Chief Product Officer) Director de producto / producción. Planning director: Director de planeación. Behavioral Targeting 360° Branding: Campaña dirigida a diversidad de públicos. Action Pool: Acciones para ejecutar. Multi Channel: Diversos canales para pauta. Field: Marketing de experiencias o de fidelización. Remarketing: Retomar las estrategias para volverlas a ejecutar. Rich Media: Campañas gráficas para internet. Emailing: Campañas de envío de emails. Email: correo electrónico. Banners: Publicidad gráfica pequeña. Cost Drivers: Costos de manejo de una campaña. Fee: Precio fijo por algo. Tracking: Seguimiento de campaña. CPM: Coste por Millar o Mil impresiones. Se usa en la publicidad de internet. CPA: Coste por Acción. Se usa en la publicidad de internet. CPL: Coste por Lead. Se usa en la publicidad de internet. CPC: Coste por Click. Se usa en la publicidad de internet. El más común. Adwords funciona así. Adwords: Sistema de publicidad en Google para búsquedas. Adsense: Sistema de publicidad gráfica de Google – Display. Display: Publicidad gráfica. Mobile: Publicidad para dispositivos. App / apps: Aplicaciones. Affiliates: Sistema para afiliados de publicidad en internet. Flash: Sistema de animación para web hoy no muy utilizada por su NO compatibilidad con dispositivos móviles. HTML: Estructura para web. CSS: Estructura de la maqueta de una página web. Es quien contiene los estilos. JQuery: Sistema de código basado en JavaScript para animar en web. JavaScript: Lenguaje de programación. PHP: Lenguaje de programación. Bluescreen: Croma para videos. Croma: Fondo azul o verde que se usa en video para poner fondos o montajes. Analytics: Sistema de análisis para web. Brief: Documento que contiene la necesidad del cliente. Conversión: Acción o objetivo en una campaña.